Based on my new acquired experience with blogging, I would like to focus on a brand that could use some tips to enhance their blog and brand itself. This brand sells fitness clothing and apparel online, and I thought it would be a great fit for my blog.
The company Got Apparel has a blog that is currently being used as a catalogue, rather than a blog. New lines, new designs and product offerings are the basis for all the blog posts. Judging from the total lack of comments and interactively with customers or potential customers, this blog can use some edits.
Although the Got Apparel Blog is regularly posting on their blog, I would like to offer them three recommendations to start with to leverage the power of blogging and enhance their brand:
(1) Remember that Content is King - Viewers of a blog need a reason to read it. There needs to be information and insights offered on the blog that isn't available on the website itself. Also having links to other sources to provide even more information or insight can allow for a viewer the blog appreciate your post even more. The more valuable a viewer finds a blog, the willing they will be to return to it. An excellent example by the fashion brand, BLDG 25 who have created a blog that gives more just information about their clothing, it also gives perspective and inspiration behind it, something that their customers would find intriguing and interesting.
(2) Have User-Generated Content - Showing content by customers to customers can be very powerful. Consumers today find more merit from other consumers than the company itself now. It provides a real perspective and often substantiates what a brand stands for too. Adding testimonials or quotes is an excellent starting point to gain user-generated content.
(3) Invite Comments For Each Blog Entry - One benefit of inviting comments is that it shows other viewers that this blog is being viewed and read. Another benefit is the information a company can acquire when viewers are asked for their opinion or asked to make comments about a specific topic. This allows a company to fix, amend or improve their products and brands.
Got Apparel's Blog sure can become more effective relatively quickly by using some (or hopefully all) of my suggestions that I learned through my BCIT Social Media Marketing course.
Happy Effective Blogging To All!
