Sunday, March 20, 2011

Tracking Fitness Magazine


For this week's post, I am going to look at Fitness Magazine's social media platforms. The great thing about what Fitness Magazine is doing is that they very active and engaging in all their social media formats. I did an analysis with a Twitter Grading and it recieved 100% by the tracking tool. Also, on HowSociable.com, they got the result of 436, which determines that Fitness Magazine is doing an excellent job right now. By visiting their various social media formats, I would agree with the results. 

List below are ten conversations that the company has had recently via their Twitter account and Facebook page with their fans and followers. I would grade these conversations at 95% because they always reply or acknowledge when someone asks questions, they try to have variety and interesting content to keep their audience interested and engaged and overall seem to take an active role with all of their social media formats.

TWITTER


Conversation 1:
@FitnessMagazine when will the app be available to iphones??
        1. @anyting_goes mag app won't be on iPhone, but have you tried our Fitness Express app? http://ow.ly/4huRI or mobile site? fitnessmagazine.com
  1. 11:28 AM Mar 18th via HootSuite in reply to anyting_goes
            Conversation 2:I will now! RT @fitnessmagazine CupcakeMonster on iTunes said our iPad app is "like having your own personal trainer" Have you tried it yet
    • @kwags Awesome! Let us know what you think!10:34 AM Mar 18th via HootSuite in reply to kwags
              Conversation 3:Aww, thank you! RT @cbroyhill: #ff @FitnessMagazine even if only for the workday lunch tips, it's still priceless!10:10 AM Mar 18th via HootSuite
              Conversation 4:RT @wotless_chrissy: Tried tread moves frm April issue @FitnessMagazine! Amazing, ladies must try walk-jog-sprint intervals. Super cal burn!9:13 AM Mar 18th via HootSuite
              Conversation 5:#FF Fit Blogger We Love: @Chicrunner http://ow.ly/4he18Who are your favorite bloggers?7:05 AM Mar 18th via HootSuite
              Conversation 6:Good advice! RT @skinnyjeans Have fun on St. Patrick's Day. Eat, drink, be merry. But designate a driver or take taxi, bus, metro
              Conversation 7:#FitQuote: "Reach for the stars! Even if you don't catch, you'll appreciate the stretch." -- @DeniseAustin_ via @FITNESSkristen7:36 AM Mar 17th via web

      FACEBOOK
              Conversation 8:
      FITNESS Magazine
      Tote your iPad (and Fitness Magazine iPad app!) in style with these chic and cool iPad cases: http://ow.ly/4huiR

      Cool iPad Cases! | The Fit Stop
      ow.ly
      We've all been working extremely hard on the new iPad editions of Fitness (now available on iTunes). If you own one, we highly recommend you check...

      Yesterday at 8:45am via HootSuite ·  ·  · Share

      • 53 people like this.

        • Kathy May Please make an app for Android phones and tablets. When are you going to do this?
          Yesterday at 10:23am · 

    Conversation 9:



    FITNESS Magazine
    It will officially be Spring on Sunday, 3/20! To celebrate the sunnier season, OrganicBouquet.com is offering FITNESS fans 25% off now through 3/25! Organic Bouquet, a carbon neutral company, focuses on responsible and eco-friendly practices. Use the promo code “Fitness25” to get your exclusive discount!

    Friday at 1:00pm via HootSuite ·  · 

    • 46 people like this.

      • Divas Hand Bags who does the voting on the fitness magazine cover contest?
        Friday at 3:21pm · 


    Conversation 10:



    FITNESS Magazine
    We love getting feedback from you guys! Here's what CupcakeMonster had to say about our iPad app: "“Love love love this!! It’s like the magazine, but more fun and interactive. The workout videos are awesome. I also like that you get extra recipes that aren’t in the magazine. Definitely worth it!!” Have you checked it out yet?

    Fitness Magazine for iPad on the iTunes App Store
    itunes.apple.com
    Learn more, read reviews, and download Fitness Magazine by Meredith Corporation on the iTunes App Store.

    Friday at 10:55am via HootSuite ·  ·  · Share


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    Sunday, March 13, 2011

    Social Media Release

    SOCIAL MEDIA PRESS RELEASE  


    CONTACT INFORMATION: Prana Yoga Teacher College
    Phone #  604-682-2121 or 604-676-8812
    Email  info@pranayogacollege.com
    Web site  www.pranayogacollege.com


    CANADIAN YOGA SCHOOL STRETCHES TO NEW HEIGHTS
    A well known British Columbian yoga studio, Prana Yoga and Zen Centre has just made history by becoming fully accredited as a college. 
    • The first Yoga Teacher Training Organization in the world (outside of India), this designation took over three years to achieve. 
    • This important step highlights the accepted popularity of yoga training and the serious level of instruction available to students of this particular program. 
    • To reflect its recently acquired status, the newly renamed Prana Yoga Teacher College will be offering its first program carrying the post secondary designation, effective this coming September. 
    • The accredited and expanded three month program will cover more than 500 hours of material, much of it in a practical, hands on environment. 
    • Already regarded as one of the most comprehensive yoga teacher training programs in the world, Prana Yoga continues to set new standards in producing highly sought after yoga teachers around the globe.
    LEARN MORE  
    Prana Yoga College
    Prana Yoga College on Facebook


     teacher-training-testimonial-videos.php.jpg


    MORE MULTIMEDIA AVAILABLE BY REQUEST           








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    Sunday, February 27, 2011

    Staying Motivated To Work Out


    Health Tip: Week of Feb 21, 2011

    Life gets busy but that doesn't mean you have to stop with your weight loss goals! I stumbled upon a great article that gives a few easy yet effective tips you can do at home when you're too busy for the gym or a proper workout. View my video below that mentions the tips and Click Here to read more. 


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    Sunday, February 20, 2011

    Top Ten Reasons To Loose That Extra Weight

    This week's health tip is to provide you with the Top Ten Reasons To Loose That Extra Weight.


    1) To feel better about yourself: I really this that a new sense of self confidence is one of the greatest rewards. You will start feeling better about yourself for every inch you loose.


    2) To look better: It is always so exciting to see before and after pictures! Loosing weight will also make you look better.


    3) To be healthier: By exercising and eating right, your heart and organ's will be healthier. Your skin, hair and nail will also be more healthy.


    4) To be more active: I remember I use to hate going to cardio classes or joining my friends for a game of tennis. Now, I love to do both and so many more active activities. Once your body starts to loose weight and your cardio endurance increases, you will enjoy being active.


    5) To get more attention: Obviously it's nice to get a compliment here and there, especially when you're single! You can (and most likely will) get more attention when weight loss goals are reached. When you feel sexy, you look sexy.


    6) To be a different person: Don't worry about being that grumpy, emotional eater anymore. Find yourself being a happier, more confident and more radiant individual when you loose weight.


    7) To be happier: If the reasons listed already don't give you reason's to be happier, the endorphins released during and after exercise will!


    8)   To be able to try new things: When you are healthier and more fit, you will find yourself wanting to try new things. Take me for example, I will be running 10km's this year for the annual Vancouver Sun Run!


    9) To have a new wardrobe: Wouldn't it be amazing to buy clothes that you like instead of buying clothes that hide your imperfections? One of the best feelings is to wear anything you want (even just jeans and a t-shirt) and look really good in it.


    10) To motivate someone else: If you have a close friend or family member that has gotten out of shape in the last few months or years, you can use your success story to help motivate them. They would be forever grateful if you were able to help them change their life as well!


    Good Luck! I hope these 'Top Ten Reasons To Loose That Extra Weight' will really help you to reach your goals.
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    Sunday, February 13, 2011

    Eat Healthy, Not Less


    Digg This!

    I wanted to start off the week with talking about a short, simple yet effective blog post I came across. The blog post on Best Health Magazine's blog listed must-eat healthy foods, discovered by scientists. The article can be found on my digg page ("manveet") or if you click here. 

    The reason why I chose this article is being is directly relates to this week's health tip...

    Health Tip: Week of Feb 7, 2011

    Eat Healthy, Not Less
    Are you a victim of yo yo dieting? Do you try to deprive yourself of food for weeks, and then only find yourself rewarding yourself with more food weeks later? Well, now it's time to change all that! This week, we're going to talk about eating healthier, not less. The blog post above listed some key foods to  consume: whole grains, legumes, nuts, fruits and vegetables. The best part of these food groups is that you can have flavour and taste, yet still loose weight! I encourage you to take this list with you every time you go grocery shopping and resist processed food as much as possible. Within weeks, you will notice you are eating satisfying meals, loosing weight and even saving yourself some money! That's three benefits you can be excited about when you say 'adios' to yo yo diets forever! 
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    Sunday, February 6, 2011

    Testing a Social Media Campaign

    Happy February!
    This week, I want to take the opportunity to design a test that examines a component of Nike Training's social media campaign. Nike has always been a leader in providing stylish, well-designed and comfortable clothing for exercising in order for individuals to meet their health and fitness goals so I thought it would be the perfect company to examine!


    What will be tested: Nike Training's Facebook Page
    What will the test be about: Do online contests on Facebook lead to in-store purchases the same week?
    Objective of the test: Nike Training's Facebook page has over 52,000 followers but only approximately 10-60 responses for posts. This test is going to be geared towards seeing if more than 60 of the followers actually see the posts but don't choose to engage in commenting or clicking "like". 
    Details of the test: It is going to be important to attract the followers to engage in this test. The best way will be to have a one week sale that will be exclusive to just the Facebook group. A promo code will be given daily, 2 times a day from Monday to Sunday. If a follower prints the promo code from the Facebook page and brings it to a Nike store that week, they will be entitles to 60% off everything in the store.  
    Target audience for the test: The primary target audience is males 16-45. As the Facebook page is very male oriented, it would still be interested to see if females are the making the purchases or not so that will be measured as well. 
    Why make this test: If more than 60 followers bring the promo code to a Nike store that week, that will provide the following results from the test: (1) Even though there are only 10-60 responses given to questions and posts on the Facebook page, more followers just choose not the engage in the interactions (2) The Facebook page is keeping the Nike top-of-mind for in-store purchases (3) It is important to have specials, giveaways and coupons/promo codes to make the Facebook page result in measurable revenue increases (4) To assess which gender made the purchases and what was purchased with the promo code.


    Now on to my favourite part of this week's blog post...




    Health Tip: Week of Jan 31, 2011

    30 MINUTES A DAY, EVERYDAY, SHOULD BE YOUR MINIMUM
    Let's face it... life is busy! With work, school, kids, friends, chores, etc, taking up so much of your week, it is so easy to make exercise a lower priority, right? I admit, I sometimes let other 'more important' obligations take over my time and I try to justify why I need to skip a day or two of exercise, but this will eventually go from one-time occurrences to repeat offenders!
    My health tip of the week is that no matter how busy you are, you have to make time of your day for at least 30 minutes of exercise. Just 30 minutes minimum a day ensures you are maintaining your weight loss goals, whether you engage in a rigorous work out or keep it slow, the most important this is you didn't skip a day.

    Here are some great ideas of 30 minute work outs:

    Enjoy your 30 minutes (at least) of exercise today!
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