Analyzing a Business Facebook Fan Page

The Facebook Fan Page I am going to analyze this week is Healthy Choice Canada because they are pushing healthy but quick and convenient meals, which is a great way to meet fitness goals for the week.

What Healthy Choice Canada does well on their Facebook page:

• Has a large profile picture
• Engages with their fans by answering and posing questions
• Encourages discussions with some posts instead of just factual or tips posts
• Long notes are added (similar to a blog post but still available in one social media format for the convenience of the viewer)
• They have added custom FTML apps as pages to their Facebook page such as coupons and insights from the experts. The more content, the more valuable it is to their fans and gives increased SEO benefits
• Strong ‘followership’ so this page is proving to be valuable Canada wide
• Fans are able to post directly on their wall instead of having to send personal messages. This adds credibility for future viewers of their Facebook page
• Very active and interactive each week

How Healthy Choice Canada can improve their Facebook page:

• They should add more likes to their list. This gives the potential to show environment initiatives taken or community and/ore not-for-profit involvement which can show if they are a socially responsible and/or environment friendly company
• They have a few different versions of their profile picture. The other ones should be deleted because it is obvious they were playing around with it until they were content with it
• There are tagged photos and profile pictures photo galleries but they should also add another album of their products since some people prefer clicking on a photo album instead of a custom FTML app (more personable)
• They should post on other health related items such as service or non-competitive products to add more value to their fans

Overall Healthy Choice Canada is doing a superb job but make this minor revisions will make them even greater!