This week, I want to take the opportunity to design a test that examines a component of Nike Training's social media campaign. Nike has always been a leader in providing stylish, well-designed and comfortable clothing for exercising in order for individuals to meet their health and fitness goals so I thought it would be the perfect company to examine!
What will be tested: Nike Training's Facebook Page
What will the test be about: Do online contests on Facebook lead to in-store purchases the same week?
Objective of the test: Nike Training's Facebook page has over 52,000 followers but only approximately 10-60 responses for posts. This test is going to be geared towards seeing if more than 60 of the followers actually see the posts but don't choose to engage in commenting or clicking "like".
Details of the test: It is going to be important to attract the followers to engage in this test. The best way will be to have a one week sale that will be exclusive to just the Facebook group. A promo code will be given daily, 2 times a day from Monday to Sunday. If a follower prints the promo code from the Facebook page and brings it to a Nike store that week, they will be entitles to 60% off everything in the store.
Target audience for the test: The primary target audience is males 16-45. As the Facebook page is very male oriented, it would still be interested to see if females are the making the purchases or not so that will be measured as well.
Why make this test: If more than 60 followers bring the promo code to a Nike store that week, that will provide the following results from the test: (1) Even though there are only 10-60 responses given to questions and posts on the Facebook page, more followers just choose not the engage in the interactions (2) The Facebook page is keeping the Nike top-of-mind for in-store purchases (3) It is important to have specials, giveaways and coupons/promo codes to make the Facebook page result in measurable revenue increases (4) To assess which gender made the purchases and what was purchased with the promo code.
Now on to my favourite part of this week's blog post...
Health Tip: Week of Jan 31, 2011
30 MINUTES A DAY, EVERYDAY, SHOULD BE YOUR MINIMUM
Let's face it... life is busy! With work, school, kids, friends, chores, etc, taking up so much of your week, it is so easy to make exercise a lower priority, right? I admit, I sometimes let other 'more important' obligations take over my time and I try to justify why I need to skip a day or two of exercise, but this will eventually go from one-time occurrences to repeat offenders!
Let's face it... life is busy! With work, school, kids, friends, chores, etc, taking up so much of your week, it is so easy to make exercise a lower priority, right? I admit, I sometimes let other 'more important' obligations take over my time and I try to justify why I need to skip a day or two of exercise, but this will eventually go from one-time occurrences to repeat offenders!
My health tip of the week is that no matter how busy you are, you have to make time of your day for at least 30 minutes of exercise. Just 30 minutes minimum a day ensures you are maintaining your weight loss goals, whether you engage in a rigorous work out or keep it slow, the most important this is you didn't skip a day.
Here are some great ideas of 30 minute work outs:
Here are some great ideas of 30 minute work outs:
Enjoy your 30 minutes (at least) of exercise today!
Hi Manveet!
ReplyDeleteYou did some really great in depth research for the Nike Social Media test. Your discusion was very clear and very interesting!
This is my second time reading your blog, and I must say it is one of my favorites. I feel like I can really relate to you and I also really enjoy reading your Health Tips :) Keep up the great work!
:) - Lindsey